About us
Our Story
The Minch was born in 2020 from a simple idea: to create pieces that combine exceptional comfort with thoughtful design. What began as a passion project in the Colorado Mountains has grown into a small, independent brand, where every piece is hand dyed in our Mexico City studio and crafted in limited quantities.
Working exclusively with natural fibers and a drop based model, we focus on creating timeless pieces that are made to be worn often and kept for years. Every sweater is designed with intention, balancing everyday ease with refined craftsmanship.
Brand Message
The Minch creates timeless knitwear designed with intention and crafted in limited quantities.
Each piece is thoughtfully developed using natural fibers, hand dyed in our Mexico City studio or finished in collaboration with skilled artisans. Through carefully curated drops, we prioritize quality over quantity, creating one of a kind pieces that bring together comfort, craftsmanship, and understated luxury.
The Beginning
The Minch began during lockdown, when time slowed down and creativity took over. In the Colorado Mountains, we started hand dyeing sweaters for ourselves and for friends, with no expectations beyond making something we genuinely loved to wear.
What started as a personal project became the foundation of everything we do today.
Refining the Process
After years of testing, experimenting, and learning, we developed the dyeing process that defines The Minch today.
Different fibers, colors, and techniques taught us how cashmere behaves, allowing us to create one of a kind pieces while maintaining the quality and consistency we believe in.
Growing with Our Community
As The Minch reached more women and more stores, our community became an essential part of the brand.
Their feedback shaped new fits, inspired color palettes, and influenced many of the pieces we create today. Every collection continues to evolve through that ongoing conversation.
A New Chapter
This year marked an important milestone for The Minch. We introduced a new visual identity and launched our new website, creating a home that reflects the brand more thoughtfully.
While our look evolved, our values remained the same: hand dyed cashmere, crafted in our Mexico City studio, in limited quantities and with attention to every detail.
Behind The Minch
The Minch is led by three women, each bringing a different perspective to the brand while sharing the same commitment to thoughtful design and craftsmanship.
Carolina leads product design and development, shaping each collection through silhouettes, materials, fit, and thoughtful details.
Isabel oversees finance and operations, ensuring every collection comes together with care, precision, and a strong creative perspective.
Helena leads branding, marketing, and e commerce, shaping The Minch’s visual identity and digital experience across every touchpoint.
